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Change Management is Hard and Incredibly Important.
The Lippitt-Knoster Model: Why Change Falls Apart (and How to Fix It) Change is hard. Anyone who’s ever tried to roll out a new system,...
Michelle Vock
Aug 262 min read
The GOAT of Sales Decks
In the world of sales, there are pitch decks... and then there are movements.
A few years ago, Andy Raskin wrote a post that went viral: “The Greatest Sales Deck I’ve Ever Seen”. He was talking about Zuora, a B2B SaaS company that didn’t just talk about its product, it told a story. One that painted a new vision of the world and made you want to be part of it.
At The Growth Table, we’ve used this exact storytelling framework, in sales calls, outbound sequences, executive
Michelle Vock
Jul 232 min read
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